If you’re an avid Snapchat user, you know for certain what a Snap streak is. A Snap streak is a scoring system within Snapchat that allows you to go on “streaks” with the friends that you Snap ( with ...
What is it about streaks that makes them so compelling? I’m interested in consumer behavior and decision-making. For insight into streaks and their motivating influence, I conducted research, recently ...
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