Some non-sports fans—and even sometimes the hardcore football faithful—will be rooting for the commercials on Sunday when the Super Bowl airs on Fox. While the Philadelphia Eagles are battling the ...

A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...

Whether your favorite NFL team makes it to the final game or not, Super Bowl Sunday is an epic event that brings people together every year over the coolest commercials, over-the-top half time ...

For a sizable segment of viewers, the commercials are just as important ... topper Kendrick Lamar headlined the Apple Music Super Bowl LIX Halftime Show, delivering his 2024-defining anthem ...

Angel Soft's 2025 Super Bowl commercial is offering fans a "potty-tunity" to head to the bathroom during the big game, encouraging viewers to go during the lead-up to the halftime show.

Between the halftime show, pregame ceremonies and multi-million dollar commercials, there really is something for everyone. Those who watch the Super Bowl with an eye toward the commercials are in ...

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Kendrick Lamar’s set at the Apple Music Super Bowl LIX Halftime Show was the culmination of a historic year—one where he not only cemented his dominance in hip-hop but also reshaped the ...

Super Bowl I was won, fairly comfortably, by the 1967 Green Bay Packers. If you were one of the 24 million people watching at home, you would have seen halftime commercials from the likes of ...

Speculation surrounds who will perform at Super Bowl 60's halftime show, with Jay-Z and the NFL aiming for a female artist outside the hip-hop genre. Beyoncé is ruled out and Taylor Swift may ...

Fetch, a rewards app that allows users to receive gift cards by scanning receipts, gave away $10,000 to 120 viewers who entered the competition through the app during the Super Bowl on Feb. 9. One of ...

SZA performing at the halftime show of the 2025 Super Bowl. (George Walker IV/AP) ...