Veronica Flores, PhD'19, discusses her work across the disciplines of psychology and neuroscience in the Katz lab. Flores studies the effect of incidental experience on taste using a rodent model.
Dump the jungle juice, put a stopper in those flasks and swap the six-pack of suds for a bottle of non-alcoholic sparkling wine. Gen-Z’s approach to imbibing is dramatically different from that of ...
When technology intersects with taste memories, an immersive sensory revolution is quietly transforming the dining experience. The innovative project, Taste Reverie, co-created by Asian designers ...
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Smells that deceive the brain: Research reveals how certain aromas are interpreted as taste
Flavored drinks without sugar can be perceived as sweet—and now researchers know why. A new study from Karolinska Institutet in Sweden, published in the journal Nature Communications, reveals that the ...
Jess Loren remembers loving the taste of Cap'n Crunch cereal. Coca-Cola. Snickers bars. But now, instead of a sweetness, "they taste bland," she says. Flavors are noticeably muted since she started a ...
'e-Taste' analyzes food flavor profiles and tries to copy it using a concoction of chemicals pushed through a gel. By Mack DeGeurin Published Feb 28, 2025 2:00 PM EST Image: Malte Mueller / Getty ...
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