Tiger Woods isn't considered The GOAT because of his 82 wins and 15 majors. Well, not entirely at least. A huge part of Woods' legend is his aura, his tao, his swagger. For lack of a better term, his ...

YouTube can take you down some interesting, time-consuming rabbit holes. During a recent research project, I came across some old commercials from Tiger Woods’ early days at Nike Golf — and the ...

And just like that, Tiger Woods’ 27-year run with Nike Golf has come to an end. It’s fair to say no golfer has influenced the direction of a company quite like Woods did during his partnership with ...

Mere minutes after Tiger Woods won the 2019 Masters for his 15th major victory, Nike was ready to celebrate. One of the few companies to stick with Woods over the last decade, Nike released a ...

After a few weeks of speculation, both Tiger Woods and Nike confirmed Monday that their successful 27-year partnership had come to a close. The 15-time major champion took to social media to confirm ...

It's a bit extreme to say that golf entered the Dark Ages when Tiger Woods limped off after his incredible victory in the 2008 U.S. Open, but it's not totally inaccurate. When Woods is playing, golf ...

Call it what you will: a marketing ploy, an insincere attempt to capitalize on sentimentality or a gross misrepresentation of truth. It may be all of those things. But more than anything else, it is a ...