Under Cook’s leadership, Apple became the first publicly traded company worth $1 trillion and the world’s most admired brand. But numbers alone don’t explain Cook’s success. If Steve Jobs was the greatest business storyteller of our time, Tim Cook was the most consistent storyteller.

One of the coolest aspects of being invited to Apple Park for Swift Student Challenge Distinguished Winners is the opportunity to present their apps to executives. In the lead up to the event, the winners are told they’ll be presenting to Susan Prescott, Apple’s vice president of worldwide developer relations.

For its 50th anniversary celebration, Apple invited The Wall Street Journal's Ben Cohen to Apple Park to meet up with Apple CEO Tim Cook. Cohen and Cook took a look at rare archival materials from the early days of Apple, some of which Cook wasn't even ...

Apple kept the good times rolling with another quarter that beat estimates across the board. It also trotted out newly named CEO John Ternus during its earnings call, who teased Apple's future product road map. The iPhone giant's latest earnings, coming ...

Apple’s 50th anniversary celebration continues, this time with a fascinating new video from The Wall Street Journal. In the video, WSJ columnist Ben Cohen to takes a walk down memory lane alongside Tim Cook, including rare Apple prototypes and other ...

This transcript was prepared by a transcription service. This version may not be in its final form and may be updated. Ryan Knutson: The first time our colleague Rolfe Winkler met Apple's CEO Tim Cook, Rolfe was on crutches and he had his jaw wired shut.