If you’ve ever found yourself repeatedly checking your YouTube analytics to see how your latest video is performing, you’re not alone. For many creators, tracking social media metrics is both a ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

A social media marketing strategy defines how your brand will attract and engage with consumers and what results you expect. It identifies the channels and customers to target and the content most ...

Relying solely on "likes" and vanity metrics is a limited approach for brands' social media strategy. Likes don't equate to sales —a high "like" count has little correlation to consumers actually ...