Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. In today’s cutthroat business landscape, standing out from ...

What if you could influence a buyer's choice before they even realize they are making one? That's intent arbitrage — capturing a buyer's interest before they even start evaluating competitors. Today, ...

Google and Microsoft allow you to bid on your competitor’s name within keywords (and this right has even been tested in the courts here and here.), but you cannot directly mention a trademarked brand ...