You have a great product or service, but it’s difficult to get your message out there with traditional forms of advertising. Have you ever considered putting out explainer videos? These videos are ...

All you have is two minutes to define your product or service regardless of its complexity. How do you go about it? I recommend an explainer video, which is a short video that quickly and concisely ...

Intense competition and consumers’ growing awareness of promotion have made a modern marketer’s job challenging. Content that could have worked wonders until recently may now fail to attract attention ...

Opinions expressed by Entrepreneur contributors are their own. Explainer videos are one of the most potent tools that startups can use to secure seed funding. What? Yes. Explainer videos have emerged ...

As a B2B company, you're trying to get other businesses to buy and use your product or services. So, what better way to explain why than with video? Explainer videos have the potential to become a key ...

Nowadays, video content has become the ultimate tool for any company wanting to stay relevant and keep potential customers interested in what they say. This is especially true for animated explainer ...

Opinions expressed by Entrepreneur contributors are their own. According to Clutch, 64% of small businesses have a digital footprint on the web, and each is trying to win as many customers as possible ...

Explainer videos have become one of the most powerful tools in video marketing strategy for a reason: They allow companies to promote their product or service's benefits while also sharing valuable ...

Short videos win: Viewers prefer and engage more with videos under 15 seconds. Authenticity sells: User-generated content is key for consumer trust and relatability. Quality matters: Effective video ...

Law firms have been slow to take advantage of the opportunities available through video. While a detest for specific platforms such as TikTok is understandable, law firms are remiss to ignore the ...

Bacardi-owned gin brand Bombay Sapphire tapped science communicator and TV personality Bill Nye to market the launch of its first ready-to-drink (RTD) cocktail line, Bombay Sapphire & Tonic, per an ...