is turning up the sexy in a new marketing campaign for Rihanna’s Fenty Hair products In a sultry ad, she rocks a bikini and a wet look for the brand’s new leave-in conditioner spray.

On Wednesday, the 33-year-old sports reporter–turned–model and Fenty Hair jointly shared the ad ... which was darkened like Flashdance routine to allow the falling water droplets to sparkle. ' ...

According to the product information, the Water Boi spray would suit all hair types and would help with several hair issues like frizz and split ends. Since Fenty ... let's look at the product ...

Fenty Hair, Fenty Skin and Savage x Fenty. Now, we’ve got a good look at what we can expect from the “Let Her Cook” rapper when reppin’ the Fenty brand, and she did not disappoint.

Kyle Kerchaert: Today, I'm testing out the Fenty Beauty dry-brush-cleaning sponge ... It doesn't really look like there's much on my brush, but just to make sure, I wanna get any of that white ...

From viral pixie cuts to punk romantic makeup looks, take a look ... lips and fringe cut bangs like at her “S.O.S.” BET Telethon in 2005–– to cutting her hair into an experimental jet ...