Dunkin' threw it back to the 90s with its "Good Will Dunkin'" Super Bowl commercial that featured Ben Affleck, Jennifer Aniston, Tom Brady and more celebrities. The retro ad reimagines the movie "Good Will Hunting" as a never-aired sitcom pilot that takes place in 1995 at a Dunkin' Donuts in Cambridge,

For Jason Alexander, starring in Dunkin’s Super Bowl commercial was a glorious step into a time machine.