Transitioning from academic writing to web writing can be challenging, and we're here to help! Following are some tips you can use to help make sure users are getting the most from your online content ...

In general, when we write, it's with the hope of being read. In the physical world, the barriers to getting published are relatively high, but on the Internet, it's within everyone's reach. Let's take ...

Whether responsible for the success of a Web site or merely contributors of content, marketers must understand the skills and processes required for achieving the site's communications objectives. Yet ...

It took me a while to realize this about my own approach to Web page writing, but I have two different ways of writing. Here they are... First approach: I write the page as if I were writing a letter ...

While SEO content writing and content writing differ, one is not better than the other. Here's why you need both to succeed in marketing. SEO content writing, what exactly is it? And how does it ...

You probably aren’t writing a new piece of content just for fun. You have a purpose and a reason that you’re taking the time to create a new piece of content. Usually, this is to increase your ...

Web users are task oriented. In a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A good ...

Web users are task oriented and in a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A ...