Amazon did its part during Prime Day and went so far as to extend the niceness into this weekend, not just promoting its own Fire TV Stick but also shining a spotlight on its direct competitor, Roku streaming stick HD (2025 edition). This item is now one of the top ten sellers in the Electronics department on Amazon, and for good reason.

The Roku Streaming Stick 4K is now available for $35 -- which is $15 off and a 30% discount -- even before the Amazon Prime Day sale event has officially begun. The Roku Streaming Stick 4K is one of CNET's favorite streaming devices, making this a worthwhile deal on a quality device.

This latest TV deal provides a great screen upgrade that doesn’t blow your entire Prime Day budget. Amazon has quietly dropped the 65-inch Roku Smart TV (from the Select Series) to just $348 — a solid 23% off its usual $449.99 price. At its lowest-ever price, this is one of the best big-screen bargains we’ve seen so far.

Head to Amazon to get the Roku Streaming Stick HD for just $20, down from its usual price of $30. That’s a discount of 33% for Prime Day.

How to install Amazon Prime Video on Roku. The Prime Video app—or channel, as Roku calls its apps—does not come pre-installed on Roku devices, but it is not a difficult task to install it.