NIL spending is expected to grow exponentially in college basketball next season, and this legendary ESPN analyst isn't too ...

During the second day of the NFL Draft on Friday, April 25, the Wisconsin Interscholastic Athletic Association (WIAA) held ...

To play or not play? That is the question for college football coaches considering spring games in this new era of college ...

Who were the players selected in the first round of the 2025 NFL draft that had the highest NIL valuations coming out of ...

In a transformative shift that could redefine the structure of college athletics, the University of Kentucky has become the ...

In a 293-108 vote, representatives of WIAA member schools approved an NIL provision at the organization’s annual meeting in ...

Name, image and likeness (NIL) has been an evolving program since its inception in 2021. The program allows for college ...

The premier business information and networking series in Southeast Wisconsin. It presents CEOs and other top business ...

Jim Cavale, founder of Athletes.org, joins CBS 42 News to discuss recent NIL lawsuit settlement The right-wing network is ...

Shedeur Sanders is likely taking a pay cut as he heads to the NFL.

The University of Arkansas NIL collective has retained Rogers-based attorney Tom Mars to collect damages from freshman ...