Lendeborg has made his decision, and Michigan’s gain is the NBA’s loss. Lendeborg will go back to college and play his senior ...

The Kentucky Wildcats, under John Calipari, learned what others in college basketball are now finding out – it's hard to form ...

Pendulum swings occur in most areas of life, and the pathway from college basketball to the NBA draft is no exception. For a ...

Kentucky basketball legend, John Wall opens up about the impact of NIL, why he’s glad he missed it, and how much he might’ve ...

University of Miami hoops coach Jim Larranaga retired two months into the season. There was no scandal behind it, no family ...

On Wednesday, as he sat down with Sports Illustrated to discuss a recent collaboration with top moisturizer brand CeraVe, ...

Circle, the official NIL collective of the Louisville Cardinals, will transform into a marketing agency in anticipation of the revenue-sharing era.

Instead of fleeing for an uncertain NBA future, talented college basketball players can run it back on campus, where they can ...

Open any social media app, search up “portal” or “NIL” (name, image and likeness) and there will be a host of opinions ...

Kentucky's Otega Oweh had a decision to make as the NBA draft withdrawal deadline approached because of NIL, which has been a ...

Duke’s standout freshman Cooper Flagg has raised eyebrows with the revelation of his massive $28 million NIL earnings.