Unilever brand Persil has ambitious plans to modernize its image and marketing with a new detergent, Wonder Wash, as it looks to appeal to more households. We’ve all seen the classic laundry advert: ...

Detergent giant Persil has switched its bottles to 100 per cent recyclable plastic and has ditched the controversial 'dosing ball'. The plastic ball, a small bowl detaching from the main bottle, had ...

Ever since the invention of washing machines, the process of doing laundry has become rather straightforward. Simply toss the dirty laundry into the machine, fill up the detergent, and let the preset ...

Persil recently launched its reformulated product under the guise of helping consumers maintain “That New Clothes Feeling” by focusing on doing more than simply removing stains. Rather, the brand is ...

Back in March, Persil, owned by Unilever, launched a new advert to showcase its products and their supposed benefit for the planet. Persil washing up liquid’s advert showed a beach that was covered in ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Unilever's advert for one of its laundry detergents, Persil, has been banned for being misleading about its environmental benefits. The television advert said Persil was "kinder to our planet", and ...

(Reuters) - U.S. government decisions are hurting the North American market disproportionately, consumer goods and adhesive maker Henkel said on Tuesday, the latest company to warn about uncertainty ...

Persil is hoping to bring about behavioural change by encouraging parents to “get out and get dirty with their children” as it evolves its ‘Dirt is good’ marketing strategy to focus on the worrying ...