The league's “Hot for Hockey” misfire shows the risks of courting new audiences—and how teams can better understand the fans they hope to attract.

Agency founders are fielding approaches from private equity firms, consultancies and independents. Ad Age lays out whether to ...

The deal with the U.K.-based communications and entertainment group, which will eventually give it majority ownership of Mirimar, allows the agency to expand its capabilities and global footprint.

As AI transforms advertising, marketers have an opportunity to shape the rules around authenticity, disclosure and consumer ...

There’s Magic Inside” pairs two familiar comedic faces with a major expansion of the retailer’s Herald Square holiday attractions.

As the acclaimed indie celebrates a milestone, Chad Broude and Mark Gross are also preparing for the next era.

The New York agency embraces optimism, maximalism and two giddy exclamation points as a new generation takes charge.

Viral Nation co-founders and co-CEOs Mathew Micheli and Joe Gagliese are actively meeting with potential buyers, Gagliese ...

Viral Nation co-founders and co-CEOs Mathew Micheli and Joe Gagliese are actively meeting with potential buyers, Gagliese told Ad Age.

The idea for Runway Ads came out of the need to constantly feed digital ads to Meta and Reddit—and it's just one part of a ...

Jesse Johnson, VP of marketing at Chili’s Grill & Bar, explains how his team navigates repeated value message by looking for ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot. (Scroll down to watch them all.) ...