Outcome-based buying is reshaping ad budgets and agency fees. See how India’s advertisers are shifting from impressions to ...
An AI-assisted ad can go viral, but does it work? See what System1, Kantar, IAB and NYU data reveal about how audiences ...
Why India’s AI ad tools still rely on human annotators, and what the data labelling bottleneck means for brands, agencies and ...
In-app bidding is quietly overtaking web programmatic in India. See how mobile-first audiences and privacy shifts are ...
MiQ, the leading global programmatic media partner, announced new additions to its India team, with the appointment of Ashish ...
Media veterans Punya Sundar Raj, Atmadeep Sengupta and Anirban Biswas launch KraftXP, a B2B engagement firm for CXO ...
Every media planner has run the same spreadsheet exercise at some point in 2026: put a celebrity fee in one column, a nano-creator rate card in the other, and watch the ratio stop looking like a ...
PR Professionals (PRP), India’s leading integrated communications firm and the flagship of the PRP Group, announced the opening of its new office at the upmarket business district Barakhamba Road of ...
Somewhere in a Mumbai studio last year, a team of designers put the finishing touches on a face that did not exist. Every eyelash was rendered, every strand of hair simulated, every micro-expression ...
Podcasts and YouTube essays are attracting premium sponsorships as brands seek deeper engagement, sustained attention and ...
Pepsi®, one of the most iconic brands from the house of PepsiCo India, has welcomed the country’s Gen Z icons Ahaan Panday and Aneet Padda to the Pepsi family. The partnership marks the start of Pepsi ...
CTV frequency capping is becoming critical as repeated ad exposure risks media waste, viewer fatigue and weaker campaign performance across streaming platforms.
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