Salesforce is buying Loops to help explain why business metrics change, pushing analytics closer to continuous AI-driven ...

The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search ...

Managing autonomous software agents requires shifting marketing operations from manual execution to agent orchestration and ...

The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM ...

AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.

Hyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the ...

AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when ...

Clicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish.

AI can support marketing implementation, but experienced marketers must guide strategy, evaluate work and stay accountable ...

OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through ...

AI usage gets expensive fast. Better prompting, reusable frameworks, prompt logs, and guardrails help teams get more, and ...

As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.