Mattel is expanding its Mattel Brick Shop Hot Wheels lineup with a Japanese racing icon straight out of Nissan’s garage.

Brand Licensing Europe is closing out another record-setting year with its largest exhibitor lineup to date and increases in ...

Sakar International has been named the North American manufacturer for Power Wheels through a new agreement with Mattel. Under the partnership, Sakar will oversee the development, manufacturing, and ...

The made-to-order NASCAR collectible follows a Celebration of Life at Charlotte Motor Speedway, with a portion of proceeds ...

Friends & Fun invites kids ages 3 and up, and their families, to join a narrative adventure through the iconic neighborhood ...

Sony Pictures is kicking off its licensing program for 'Messi and the Giants' with major players in toys, collectibles, ...

Toy products account for roughly $9.8 billion of identified U.S. imports under the new Board of Trade framework, potentially ...

Target has unveiled its Bullseye’s Top Toys List for the holiday season, featuring 50 toys selected by the retailer’s ...

The longtime Mattel chief joins Paramount Oct. 5 as David Ellison’s operating partner ahead of the anticipated Warner Bros.

Brand Licensing Europe 2026, set to return to ExCeL London Oct. 6-8, reports exhibitor numbers up 12% to 325 companies and a ...

Avalon Hill is hatching a new tabletop adventure inspired by one of nature’s most remarkable journeys: Tideward.

From KPop Demon Hunters and Toy Story to gaming, mythology, horror, and varsity looks, the seasonal retailer is mapping the ...