Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI ...
But putting the amount aside, the fine does represent a “valuable precedent.” At least that’s how it’s being framed by noyb, ...
Anyone old enough to remember drinking martinis from an office liquor cabinet on Monday mornings will tell you the Golden Age ...
Reorienting the ad auction so that ad servers bid into Prebid lets publishers access demand from Google AdX without also ...
Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences ...
Starling launched as a connected TV SSP on a mission to tackle a major pain point facing CTV marketers: the lack of ...
FOR IMMEDIATE RELEASE Two of the industry’s most consequential leaders receive the program’s highest individual honors. New ...
If the measurement product is basically a pixel, an attribution window and a CPA column, that doesn’t mean we’ve transformed ...
Golf training-aid brand PureOne improved sales by rethinking how it measures marketing performance and focusing on new ...
When a measurement provider is acquired by a company that sells media technology, the best move might be to make the ...
AI is creating new problems for advertisers; Amazon Prime’s new privacy feature irks customers; and the Trump administration sides with OpenAI in the copyright lawsuit brought forth by the NYT.
The last decade saw television audiences steadily shift from linear toward streaming. The fact that advertising budgets ...
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