How Café Coffee Day helped make café culture mainstream in India, before financial troubles, rising competition and changing ...

V. P. Marketing of Myntra Deepash Jain commented on why the online retail giant is turning customers into creators even if ...

Once a low-cost experiment, meme-page marketing is becoming a planned media play, with brands weighing the cost of ...

Influencer marketing is often bought like media when it should be bought like trust. A creator's popularity means little if ...

Mondelez India has expanded its Cadbury Dairy Milk Silk portfolio with the launch of Cadbury Dairy Milk Silk Dubai Chocolate, a variant inspired by the viral Kunafa chocolate trend that originated in ...

She most recently served as senior marketing manager for OZiva at HUL, leading brand building, product innovation and business growth.

For years, the Indian private FM radio industry has been sounding the alarm. With HT Media Group now surrendering multiple FM licences across key markets, the long-due wake-up call for the government ...

21N78E, a specialised agency focused on building ecosystem-led brand solutions, has formally announced the acquisition of Postcard Media, a creative agency with established expertise in corporate and ...

From plant-based nutrition to gourmet popcorn and male grooming, Marico is assembling a portfolio of consumer brands that ...

The elevation follows the appointment of Jitender Dabas as CEO of BBDO Group India in February this year after the merger of ...

The Bengaluru edition featured Shubhanshu Shukla and Mohandas Pai. The initiative has previously travelled to Delhi, ...

The season has brands across technology, jewellery, FMCG, travel, finance and beauty on board, with ChatGPT and PNG Jewellers ...