The advertising industry could be racing toward a future where autonomous software agents discover inventory, optimize ...

The tension between using AI to automate tasks and using it to augment talent is becoming a central strategic question for ...

The fragmented media landscape has sent advertisers scrambling for places where consumers actually pay attention. Mobile ...

Loyalty programs have long been defined by what they give customers; points, rewards, redemptions. Victoria Dravneek thinks ...

Advertisers have spent decades perfecting the art of putting banners in front of consumers, only to discover that people ...

National Public Radio (NPR) has a reputation for making people smarter during their morning commutes. Now it wants to reach ...

Loyalty programs are built around the idea that customers keep coming back. Elizabeth Donovan thinks brands have the ...

Ask five advertising executives to define connected television, streaming video and digital video, and you may get five ...

Commerce media is at a definitional fork in the road. One path leads toward a world where commerce signals inform all forms ...

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Advertisers have acquired an impressive collection of measurement tools over the years. The slightly less impressive part is ...

The creator economy has been algorithm-driven for years, but generative AI is introducing something different: a fundamental ...