By focusing on creating genuine, engaging experiences, developers and brands can foster stronger connections with audiences.

"User experience is the cornerstone of sustainable growth in mobile advertising,” said Matt Wang, CEO of TradPlus.

Sharp Decline in News Ad Spend. According to WARC’s latest Global Ad Trends report, ad spend on news content is in steep ...

As the digital advertising landscape evolves, the industry is moving from traditional viewability metrics to attention-based metrics as the benchmark for advertising effectiveness. Using Mantis ...

DV’s automated pre-bid video controls and reporting insights are activated through DV Pinnacle ®, the company’s unified service and analytics reporting platform, enabling advertisers to monitor and ...

Ad tech company AceeX announces a strong start to the year with a series of strategic moves that position the company for accelerated growth and deeper industry integration.

TripleLift, the creative SSP transforming digital advertising with innovative technology and immersive ad formats, today (April 15th, 2025) released a comprehensive report titled "100 Years of ...

JWP Connatix has created an integrated orchestration layer on top of AWS Elemental Media Services and Amazon Cloudfront CDN to enable companies to seamlessly host, manage and monetise video content.

We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand?

Today, (April 15th, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new UK-wide programmatic partnership with Zoom Media UK, a digital media owner ...

Meta’s antitrust trial over its social media dominance began on Monday. The Federal Trade Commission – the US competition and consumer watchdog – alleges that it illegally maintained its dominance in ...

Yahoo’s 14th annual Yahoo Academy program has come to a close, culminating in a high-stakes Pitch-Off event for Australian ...