Throw a dart at New York Comic Con (NYCC) and you’re likely to hit an anime lover, comic enthusiast, cosplayer, gamer, TV ...
Controversial campaigns illustrate how stoking conversation can boost a brand, as well as how it can become a PR problem.
Diego Lomanto, CMO at AI enterprise startup Writer (which would compete with Meta’s new platform), said Meta needs to ...
Satoru Wakeshima is a partner at the brand strategy and design agency CBX. He was previously EVP, general manager at Sterling ...
The effort, part of an advertisement for the printer and computer brand HP, is an effort to bring the brand “into local ...
SharkNinja is well known for an array of different products, depending on who you ask. Home cooks (and people with protein goals) covet the product design company’s Ninja Creami. Its blow-dry brushes ...
In such an intense climate, some CMOs may be feeling the pressure to make their marketing dollars work harder. Marketing ...
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here ...
Jokes about using a rotisserie-chicken bag as a purse led to a real product that sold out in less than two hours, the ...
With the Masters Tournament starting today, many golf fans will have Georgia on their minds. Since not all of them will actually be able to experience Augusta National Golf Club in person, IBM is ...
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