A US consortium involving the San Francisco 49ers’ investment arm has completed a deal to buy a 51-per-cent stake in Scottish ...

Social media platform Pinterest has made its first entry into sport sponsorship with Women’s National Basketball Association ...

Lenovo and its Motorola Mobility subsidiary have agreed a deal to sponsor the Fifa Club World Cup, eight months after ...

Talks between the French Professional Football League (LFP) and DAZN regarding a co-operation over a league channel from 2025 ...

The Professional Darts Corporation (PDC) and Matchroom Sport have made a breakthrough in the US market in a deal with NBC ...

As it celebrates its 25th birthday, Euroleague Basketball finds itself, temporarily at least, in defensive mode. With a ...

Eintracht Frankfurt is to adopt a dual-sleeve sponsorship model from next season, striking separate agreements with financial ...

Panini has regained a foothold in English football after striking a new multi-year licensing agreement with the English ...

CBS Sports is poised to become the new US broadcaster of the Uefa Women’s Champions League from 2025-26, SportBusiness ...

Major League Baseball has stepped up its commitment to softball by making an eight-figure investment in Athletes Unlimited ...

Campeonato Brasileirão football clubs have pushed back against new proposals from the Brazilian government to impose limits ...

IMG is close to signing off on a deal to sell international media rights to English football’s Women’s Super League in a long ...