UT TYLER PRESIDENT Michael Tidwell talks to students, faculty and alumni Friday. The university announced that it will retain the school mascot, Swoop the eagle, amid an ongoing rebranding effort.

AI-focused healthcare shop Swoop and ad measurement company iSpot announced a partnership Thursday morning to elevate advanced audience capabilities for pharma marketers. This integration combines ...

NEW YORK--(BUSINESS WIRE)--Swoop, the leading provider of custom direct to consumer (DTC) and healthcare provider (HCP) audiences, today launched its portfolio of predictive AI targeting to help ...

In a recent interview with Fierce, Brie Thomas, senior vice president of sales at Swoop, shared insights on the dramatic transformation of pharma marketing over the past few years—particularly the ...