Last year, Apple’s WWDC keynote highlighted the company’s ambitious strides in AI. This year, the company toned down its emphasis on Apple Intelligence and concentrated on updates to its operating systems, services, and software, introducing a new aesthetic it calls “ Liquid Glass ” along with a new naming convention.

With Google and Microsoft’s developer conferences out of the way, now it’s time for Apple’s WWDC. The Cupertino company is gearing up to unveil new versions (and new numbers) for all its operating systems, as well as taking a second step at convincing everyone it’s a major player in the AI industry.

Apple's WWDC 2025 reveals limited AI innovation, exposing growth risks amid competition, regulatory challenges, and a vulnerable valuation.