Advertising genius Trey Laird has created some of the most iconic fashion campaigns over the years but went to a new level with this year’s Boss bodywear campaign starring David Beckham in an ...
David Beckham fashionably welcomes autumn and winter in the new BOSS x Beckham campaign. For the Fall/Winter 2025 collection, co-designed by the global soccer icon, the BOSS x Beckham seasonal edit ...
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David Beckham helps Hugo Boss score higher sales - despite consumers feeling reluctant to spend
David Beckham has boosted menswear sales for Hugo Boss despite consumers feeling reluctant to spend. The German fashion retailer said sales grew 1 per cent to £870million over the second quarter of ...
A tie-up with David Beckham is one part of a strategy for growth by Hugo Boss. (Photo by Ernesto Ruscio/Getty Images) German fashion house Hugo Boss has been warned by activist shareholder Frasers ...
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