Are you confident that your business can weather a coming recession? Small business owners saw their revenue grow by a staggering 87% in 2022, but profits have dipped by 4%. The reason? Inflation ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. As a CMO, I’m always focused on ways our marketers can ...

When building an annual budget for a company, CFOs and financially minded management are, of course, looking at how much initiatives—like marketing spend—will cost them. I’ve seen this time and time ...

In today’s fast-paced digital world, businesses are constantly seeking smarter ways to manage their marketing budgets. With the rise of artificial intelligence (AI), marketing has undergone a ...

As you prepare to lock in your 2026 marketing budget, one thing is clear: the landscape is changing too quickly to rely on last year’s playbook. Evolving trade policies, rapid advancements in AI, ...

SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading B2B tech communications and content agency, today released the second part of their 2026 B2B Marketing Budget Blueprint, revealing that seven-figure ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

STAMFORD, Conn.--(BUSINESS WIRE)-- Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are ...

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry. Overall marketing budgets for Q1 2025 fell for the first time in four years, ...