The excitement around Grow a Garden has already helped Roblox's stock more than double this year. Since January, it's up ...

RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

Roblox introduces in-game ad solutions for better monetization rates and engagement, paving the way for increased ad revenue and improved prospects. See more here.

Roblox Corp. (NYSE:RBLX) shares rose Wednesday after the gaming platform announced plans to extend age estimation technology ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

Roblox is preparing to open up its self-service ad network to more advertisers this year. It just hired Stephanie Latham from Meta as VP of global partnerships. Roblox's partnerships boss ...

Roblox said the partnership with Google is a foundational element in its advertising vision, enabling it to quickly scale its Rewarded Video ads and other immersive ads offerings to meet demand ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

CARU has found Roblox in violation of various of its guidelines, and in particular found that how it conducts advertising through paid-for influencers lacked adequate disclosure (thanks, GI.biz).

Roblox must be careful about advertising to children. But it would be a total head-scratcher for Roblox to pivot its ad business to over-18 audiences.