RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

Roblox introduces in-game ad solutions for better monetization rates and engagement, paving the way for increased ad revenue and improved prospects. See more here.

Google can’t stop catching fines in Europe; Roblox game developers might finally get a cut of a revenue; and eBay is getting ...

Check out all the new things that are going to change Roblox, announced in the RDC 2025 keynote livestream, including tech, ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

The excitement around Grow a Garden has already helped Roblox's stock more than double this year. Since January, it's up ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Youth-centric gaming and social platform Roblox has earned positive notices from Wall Street analysts for its new advertising initiative. Roblox stock rose on Wednesday.

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

Roblox (NYSE:RBLX) reported new user records in August, but Jefferies remains cautious on the stock despite the strong engagement trends.

Roblox's stock has risen significantly in 2022, with the company returning to growth and DAUs remaining strong. Click here to read my analysis of RBLX stock.

Roblox is preparing to open up its self-service ad network to more advertisers this year. It just hired Stephanie Latham from Meta as VP of global partnerships. Roblox's partnerships boss ...