The new logo for Visit Arizona, the 48th US state's tourism office, lands in the latter group, and it bucks the minimalist trend with a design that's delightfully detailed.

Legendary design critic Steven Heller evaluates the new “We ️ NYC” logo, and deems its design to be an inadequate homage to Milton Glaser’s original.

"Dominica is frequently confused with the Dominican Republic, so we needed to create a distinction in the minds of potential visitors," said tourism minister Denise Charles.

This is part of the new Arizona tourism branding, the result, according to tourism officials, of a years-long process that included listening sessions across Arizona that involved 2,000 people.

Nipawin has a new tourism logo, designed to incorporate the town’s Indigenous roots, outdoor lifestyle and present values.