Digiday

At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions

Amazon’s dominance in retail media budgets is hardly a surprise, with Madison Avenue observers expecting a push to win similar spend in adland. And at its flagship advertising and marketing conference ...
Digiday

The hunt for a post-LiveRamp successor is already underway

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Earlier this week — on Tuesday evening to be precise — ...
Digiday

Ad Tech Briefing: Corporate America finally buys into soccer as a mainstream sport; shadier elements of the ad industry are obliging

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The FIFA World Cup 2026, ...
Digiday

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → As the 2026 ...
Digiday

The state of agentic storefronts: How AI agents guide shoppers on frictionless, full-funnel journeys

This State of the Industry report, sponsored by Swap, explores how brands, retailers and agencies are adopting agentic commerce, including agentic storefronts, to enhance shopping experiences.
Digiday

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around

The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble.
Digiday

Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Ask anyone on the Croisette this week what’s transforming the ...
Digiday

Forbes tests a creator-led audience play to grow off-platform reach

Forbes is testing a creator-led audience play that puts TikTok and Instagram talent at the front of its off-platform push. Through a new “Forbes Creator” banner, the publisher is using TikTok, ...
Digiday

Media Briefing: The case for and against markdown for AI bots

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing unpacks the ...
Digiday

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and ...
Digiday

‘It’s a CEO conversation,’ Accenture and Whalar on their playbook for the creator economy

Last month, Accenture Song acquired creator and social agency Whalar along with its scaled creator engagement tools and growth capabilities. Without providing details, Whalar told Adweek it was the ...
Digiday

Intended or not, the new Omnicom will forever change agencies as we’ve known them

This article is part of a new series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities. More from the series → The moment has ...