Clothing retailer ASOS has launched an investigation after some mobile customers received a notification claiming that ...

Gamers have started mashing together different video games using AI tools. So far, we’ve seen Mario in Halo, Minecraft in ...

Young people face a world of uncertainty. Climate change, political turmoil, growing wealth inequality, and many more knock-on capitalist trends have caused a rise in nihilistic attitudes. What is ...

Manosphere figurehead and notorious misogynist Andrew Tate has the #1 bestseller spot on Substack this week. Is the platform at risk of becoming as toxic as every other social media platform? Andrew ...

Recent data suggests that traditional marketing for new books is steadily facing irrelevance with Gen Z. Is it the end times, or simply a shift away into less conventional formats of storytelling? The ...

After a decade defined by hustle and optimisation, 2025 turned toward something softer and unresolved. The year of yearning. From breakout show ‘The Summer I Turned Pretty’ to Charli XCX’s viral hit ...

Gen Z spending on games has bottomed out, according to American research firm Circana. What are the factors at play? Do I really need electricity and hot water this month? Screw it, I’m getting the ...

Despite concerns that streaming is killing the in-person experience, reports suggest Gen Z are gathering in front of the silver screen regularly. Cinema attendance across the UK hasn’t exactly spiked.

Young people are somewhat synonymous with technology; well, with the smartphone at least. From Facetune to Capcut, Gen Z are well equipped with social-first skills – many of them have even established ...

The soundtrack of your teens and twenties usually involves crowded festivals, loud nightclubs, and headphones dialled up to high-volume. But Gen Z are starting to reject this cacophony with help from ...

In a new working paper, the National Bureau of Economic has determined that 37 hours is the most ‘optimal’ length of a working week. It comes after years of experimentation with hours and formats to ...

2016 was the year of Pokemon Go, The Chainsmokers, Snapchat dog filters and skinny jeans. Gen Z are currently on a nostalgia binge, with searches for ‘2016’ having increased 71% in the last year over ...