Marketers debate whether to build or buy tools; Meta is shutting down the VR version of Horizon Worlds; and influencer marketing strives for authenticity.

When one hears “agent” these days, one automatically thinks “AI” – but that’s not what this story is about. This is a story about how agencies are losing what makes them agents – as in, putting the ...

Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really. This AI startup is trying it.

BBC Studios is focused on a digital-first ad sales strategy as it expands its footprint in the US, said John Otto, VP of ad sales for North America.

At the center of this challenge is a basic constraint of algorithmic optimization. Algorithms do not understand growth or ...

Smartly is acquiring INCRMNTAL, an incrementality measurement startup that focuses on causal lift rather than user-level ...

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO.

Per a leaked Publicis memo, an auditor says The Trade Desk applied fees and charged for opt-in products in unauthorized ways. That’s not how TTD sees it.

In February, LV8 decided to launch a dedicated, full-service paid media practice and hired Ian Hiscock to lead it.

CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge.

Future's new Helix ad optimization solution adds AI-powered data science and predictive modeling to its in-house audience ...

Perion CEO Tal Jacobson is betting big on agents, outcomes and letting machines handle the messy parts of media buying.