Sarah Sarosh reveals how Impulse Coffees is moving beyond her influencer audience through paid advertising, creator ...

Social media audiences, especially the GenZ, have embraced social commerce as a natural extension of their online experiences. As using the mobile for making online purchases and payments become ...

The collaboration tells Polly Pal’s story through an electrical refurbishment, connecting the brand’s products with the ...

Conceptualised by Ogilvy India, the series uses festive hosting and a developing romance to reach younger consumers beyond ...

Nine LinkedIn creators urged users to switch from ChatGPT to Canva with near-identical posts, sparking a debate on influencer ...

From ChatGPT and Google to OnePlus, Myntra and Nykaa, explore how brands are using micro-dramas to blend storytelling, ...

YouTube Music is rolling out labels for AI-generated songs, helping listeners identify tracks created using generative AI.

From DIY outfits to campaigns with AJIO, Meesho, Zomato and The Health Factory, Uorfi's unconventional fashion choices have ...

The short-form stories follow acting setbacks, awkward brand promotions and social media mishaps, with episodes live on ...

Dubey released the video on Wednesday night. In it, she said she had done nothing wrong. She said she had not disappeared and ...

As festive advertising gets crowded, the brand is experimenting beyond the conventional TV and digital film with a ...

Instagram adds carousel creation and editing tools to Edits, allowing creators to customise layouts, combine photos and ...