James Doig, social director at Incubeta, explains how brands can use Meta’s Value Suite to shift the focus from headline performance metrics to profitability, incrementality and omnichannel growth ...

Footwear and apparel brand New Balance celebrated the launch of its Fresh Air / Satsuma Orange Furon V9 football boot with a series of activations.

Pizza Hut goes up for review as W&K resigns business. Wieden & Kennedy has resigned the £13 million Pizza Hut account after three years, prompting a review of the busin ...

Eighty years on from the launch of BBC's Woman's Hour, women are using social media to build communities.

While there are plenty of problems with pitching, the industry should ensure solutions are an improvement before wholeheartedly endorsing them.

Diary of a Young Creative: 10,000 packets of fake crisps, creating a social film on AI and more. A creative at Neverland writes about pre-production meetings, a shoot day with two ...

The minister for tourism and heritage yesterday (6 March) said councils and private event companies to work more closely together to reduce a huge regional variation in support for events.

Rapp, the Omnicom data and direct marketing agency, has boosted its strategy department with three new hires, including the former Lida data planner Tina Christison.

Oliver Group has strengthened its senior team by hiring Proximity's Claire Aldous, TeamSpirit Share's James Sanderson and TMW's Ed Howarth.

Strongbow is to build on its "Earn it" campaign through a sponsorship deal with the UK arm of the self-styled "toughest event on the planet", Tough Mudder.

The Sun's efforts to promote its World Cup iPhone app have backfired after it appropriated up to 32 football blogs to feature in its sweepstake app without their permission.

SeeSaw owner Criterion Capital Partners said it hopes to name a new chief executive in a matter of weeks and is dealing with its content problems, as it fired a parting shot at two execs who quit ...