The former Papa Johns CMO heads to Arby’s to beef up digital loyalty and menu innovation.

Agency leaders weigh in on AI missteps, lessons in talent acquisition and how they continue proving their worth to clients.

The United States Golf Association (USGA), the nonprofit governing body for golf in the U.S. and Mexico, has chosen Gupta ...

Hispanic Gen Z isn’t hiding. Most media plans are just looking for us in the wrong places. We’re on a stream at midnight.

Cole Haan CMO and head of digital Krissie Millan on sustaining loyalty for legacy brands, aligning ecommerce and in-store ...

WPP has appointed of Adam Gerhart as its new global chief client officer. Based in New York, he joins the company's executive committee and reports to chief operating officer Devika Bulchandani.

Net revenue in Q3 was €703m (£594.5m), compared with €656m in the same quarter last year. Havas attributed its performance largely to its media and creative divisions, noting that Havas Health was ...

Closing the gap between media investment, channel metrics and measurable outcomes.

New research reveals why sustained creator partnerships drive stronger brand affinity and purchase intent than one-off ...

A new campaign from BBDO New York and Weber Shandwick taps into brand lore to award one winner a can-shaped urn and 200 years ...

Publicis Groupe has reported organic net revenue growth of 5% in the third quarter of 2026. With net revenue at €3.81bn ...