Meta released – then backtracked – on new commercial terms for business users, but lawyers will be evaluating whether the ...
INMA’s Newsroom and AI Master Class showed journalists building their own tools, The Times growing by publishing less, and a ...
News brands today must be consistent and establish an emotional connection with readers who increasingly distrust traditional ...
Licensing deals bring in revenue but turn publishers into inputs for AI answers readers never click through. Letting ...
The news industry has spent this year retreating from reach to loyalty. This week, INMA’s own numbers say the retreat buys ...
During the recent INMA Media Innovation Week in Madrid, programming covered scarcity as a business model, the importance (but ...
At INMA’s Media Innovation Week in Madrid, Sanoma Media Finland explained how one-on-one coaching drove AI tool use across ...
At the recent INMA Media Innovation Week in Madrid, Hanne Louise Akernes of Bergens Tidende shared practical tips for ...
Arena Holdings is moving beyond mass reach to focus on what audiences actually value, using data and research to reshape its ...
Early micro-payment attempts struggled because of high transaction friction and internal cannibalisation fears, but recent ...
Media Innovation Week in Madrid showed the industry has moved from asking whether to work with creators to asking how, and ...
At the INMA Africa Audience Development Summit, speakers showed that African publishers already operate where global news ...
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