Throw a dart at New York Comic Con (NYCC) and you’re likely to hit an anime lover, comic enthusiast, cosplayer, gamer, TV ...

Controversial campaigns illustrate how stoking conversation can boost a brand, as well as how it can become a PR problem.

Diego Lomanto, CMO at AI enterprise startup Writer (which would compete with Meta’s new platform), said Meta needs to ...

Satoru Wakeshima is a partner at the brand strategy and design agency CBX. He was previously EVP, general manager at Sterling ...

The effort, part of an advertisement for the printer and computer brand HP, is an effort to bring the brand “into local ...

In such an intense climate, some CMOs may be feeling the pressure to make their marketing dollars work harder. Marketing ...

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here ...

It feels like everything is getting more expensive these days. For some advertisers, Meta ads are among them. In recent months, CPMs and PPAs on Meta, which is investing heavily in AI models and data ...

Jokes about using a rotisserie-chicken bag as a purse led to a real product that sold out in less than two hours, the ...

Media buys were “always part of the calculus” for pursuing an official NFL sponsorship, which kicked off this year, one Amex ad exec said.

Could American Eagle’s most expensive campaign to date end up being its most costly mistake? The campaign, which launched last week with actor Sydney Sweeney at the helm, reportedly cost millions of ...

Everything is getting smaller—and no, we’re not just talking about shrinkflation. Minis, brand marketers told us, allow brands to introduce themselves to new customers, particularly Gen Z and ...