The retailer has been averaging 13% to 15% new customers each week during the campaign appearing in Amazon Prime Video’s ...

Advertiser excitement for the big game hasn’t wavered, with brands including Skechers, Coors Light and GoDaddy having already ...

The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from ...

A campaign around the friendly competition of gifting also includes ads with Dwayne Wade and Gabrielle Union and Charli XCX ...

The agency will enhance its AI usage in marketing areas including retail media networks, customer data platforms and content ...

Looking to position itself as a holiday gifting destination, Pinterest has launched new holiday shopping features and introduced more than 1,000 gift guides on its platform spanning categories like ...

Today, artificial intelligence (AI) is enabling brands to stay closer to consumers than ever before and drive more agile ...

In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a ...

In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next ...

Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more ...

To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, ...

Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in ...