The meditation and mental health app has grown its B2B offering rapidly, which has required a different way of measuring ...

Marketing has been identified as a key battleground for the consumer goods giant, as its new CEO asserts that it is “not ...

As payments provider Yaspa looks to take its brand on an “organic evolution”, CMO Kate Marsden explains why working closely ...

In the latest episode, we discuss what new IPA research tells us about influencer ROI and its role in a “potent modern media ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

Over two-fifths of entrants to the Social Mobility Foundation’s 2025 Employer Index are either currently measuring their ...

The sales funnel is nearly a hundred years old, but despite frequent reports of its death and surprisingly little evidence that it reflects how advertising actually works, it’s never been more alive.

The unified beer and soft drink business is well-positioned to tap into a “blurring” of its categories, says CMO Munnawar ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

More than half of content-driven advertising revenue will come from user-generated platforms such as TikTok, YouTube and Instagram Reels in 2025, surpassing professionally produced content from ...

Charities are navigating how new soft opt-in data rules could impact both marcomms and the supporter experience.

Remaining confident despite the luxury slowdown, LVMH has “self-help” measures planned spanning creative renewal, innovation ...