Fifa continues to go to market in the final territories where media rights for next year’s World Cup are yet to be sold, ...

SportyTV has agreed a shirt sponsorship deal with LaLiga club CD Leganés, the first such deal the African broadcaster has ...

The National Football League and Major League Baseball are making moves into the influencer marketing space, with both ...

Commercial broadcaster RTL has secured live free-to-air rights in Germany to show key matches from the upcoming men’s ...

Qatar Sports Investments, the Qatari government-backed investment fund that owns Paris Saint-Germain, is close to expanding ...

The Women’s National Basketball Association (WNBA) has signed up Maybelline New York as an official partner of the league in ...

Video game publisher Konami Digital Entertainment has signed a major sponsorship deal with Major League Baseball to promote ...

Sports marketing agency Right Formula has reinforced its position in the Formula 1 market by securing five new clients, each ...

World Table Tennis, the commercial arm of the International Table Tennis Federation, has locked down rights in its biggest ...

The International Tennis Federation (ITF) and Kosmos have drawn a line under a bitter and lengthy legal wrangle, reaching an ...

Greece and Cyprus are the latest European markets in which Fifa has issued invitations to tender (ITTs) for media rights to the next two men’s World Cups. Separate ITTs have been issued in the ...

SA Rugby has announced First National Bank (FNB) as the new front-of-shirt sponsor of the Springboks in an expansion of the ...