In case you didn’t already know, National Fragrance Day is here! If you ask me, there’s no better way to celebrate than spritzing on your signature scent — and maybe, stocking up on a few new ones for ...

In the world of PerfumeTok, Delina went viral with 105.6 million posts for its fruity floral fragrance that wraps skin in ...

Inspired by six different Disney Princesses, this collection sold-out in a matter of minutes — we found the best products ...

To help prepare her skin for a busy awards season and plenty of red carpet appearances, Kylie Jenner has been relying on in ...

A TikTok user has shared her laundry routine to make clothes smell fresh and clean, and says it's "the best washing combo" to ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

Billie Eilish has just launched her latest fragrance which is being hailed as the 'best perfume ever'. The new scent, Your Turn, distinguishable by its unique bottle, joins her existing fragrance ...

Ariel Wodarcyk is a beauty writer and editor with a passion for fragrance and indie beauty brands. Her work appears in outlets such as ELLE, InStyle, Cosmopolitan, Harper’s BAZAAR, and more. Prior to ...

We may earn an affiliate commission from links. Calling all fragrance lovers—have you added hair perfume to your shelf of favorite scents? I’d argue that aside from reformulated classics ...

If you like powerful scents or were a fan of the Ariel fragrance from Bath & Body Works’ Disney Princess collection, this may be for you. I still have a Waikiki Beach Coconut SPF lotion from ...

Eilish’s fourth fragrance, Your Turn eau de parfum, has now made its debut, featuring a robust blend of ginger, peach skin, and Australian sandalwood notes. Like each of Eilish’s perfumes ...

Ofri Bibas, sister of released Israeli hostage Yarden Bibas, condemned Prime Minister Benjamin Netanyahu, telling him to “shut up” after he repeatedly described the gruesome murders of Yarden's wife ...