PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Coty is tackling restrictive beauty standards with a renewed push of its ‘Undefine Beauty’ campaign, seeking to get major ...

In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

Just as you can spot a designer logo in public or a pimple patch on a celebrity's Instagram, the Summer Fridays "Jet Lag Blue" is hard to miss. The viral collection hosts some of the brand's most ...

"I'm a physician, and I wanted to create an improved speculum to reduce pain during vaginal exams," said an inventor, from Montclair, N.J., "so I invented the INFLASPEC. My design would allow for ...

Gap is releasing a series of collaborative t-shirs with legendary artists.

For the salon visit, Mira Kapoor decided to charm us with her ethnic glam in the simple and striking co-ord set.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...