Spring cleaning applies to more than just a closet cleanout and trip to Goodwill. Giving your makeup bag a refresh is a ...

We’re living in a “greenwashed” world, and things are often not what they seem to be. Since about 2017 (when the clean beauty ...

At Thom Browne’s Fall/Winter 2025 show, models walked the runway wearing feathered eyelashes long enough to fly away. “The ...

Concealer sticks are a great thing to keep on hand, since they're practical tools for quick coverups. The Stryx pen was made ...

The price range of black eyeshadows varies depending on the brand, formula, and size. Generally, you can find options ranging from affordable to high-end. Are black eyeshadows suitable for all ...

Times has revealed the top 30 richest hair, beauty and makeup entrepreneurs in its inaugural Beauty Rich List, with many hailing from the North West region.

There's no one quite as influential as Huda Kattan when it comes to full-face glam. If that's your kinda lewk (we're talking ...

"By far, the best makeup I’ve ever worn ... It performs as advertised and this one truly is sweatproof. I've used this brand of CC cream for a long time and it keeps my skin looking great." ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Ahead, find our edit of the best fall 2025 makeup trends. The Tom Ford beauty brand described the makeup seen on the runway as "deep, kissable red lips." Three products were essential to get the ...

Alicia Keys’s beauty brand, Keys Soulcare, is having a sitewide sale. Shop the editor-loved It’s Like Skin 2-in-1 Skin Tint ...