The roadmap shows how digital advertising can scale AI-driven execution with existing standards rather than rebuilding the ecosystem from scratch. The post IAB releases agentic AI roadmap for digital ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide ...