In case you didn’t already know, National Fragrance Day is here! If you ask me, there’s no better way to celebrate than spritzing on your signature scent — and maybe, stocking up on a few new ones for ...

As social media’s popularity rose through the decade of the 2010s, a movement that promoted acceptance and pride of all body ...

But in 2025, I don’t think I’ve worn a single perfume that didn’t include a vanilla, cherry, or whipped cream note, or a ...

Support animal welfare with these top cruelty-free beauty brands. Discover ethical options that are kind to animals and the ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

According to Dr. Turegano, one of the main things that set the two beauty products apart is their ingredients. “The biggest ...

Coty is tackling restrictive beauty standards with a renewed push of its ‘Undefine Beauty’ campaign, seeking to get major ...

That's why our jaws dropped when we saw this throwback photo of Dolores and her ex-husband, Frank Catania, in their younger ...

Josie Maran’s whipped argan oil is a TikTok favorite because it offers silky, skin-loving hydration in scents like vanilla ...

The Live That Glow Independent Beauty Awards 2025 seek to discover, rediscover, and celebrate the best of the best in beauty. Open to all products, regardless of launch date (as long as they will be ...

But there’s one I reach for more than any other: my body wash. Sometimes it’s the only thing I use in the shower. Sometimes ...