Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The centerpiece of LEGO's latest offering is the 2x4 smart brick, embedded with intricate code and sensors. This brick can be reused across different sets and characters, providing immense versatility ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

LEGO, makers of the iconic analog building toy with a U.S. headquarters in Boston, is incorporating new digital technology ...

If you need new walls and have dreamed of a day where you could just build them out of LEGOs... well, your dreams have come ...

AJ Working Details is back. This time it covers 20 projects selected from the past 10 years of AJ Specification across three ...

There are currently 500 people working on site – this will have significantly increased by the end of 2026 to about 2,400 ...