It’s not just hotels and casinos that are spritzing their essence into the air these days. Here in L.A., businesses from Bird ...

Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

Pop culture history from Marilyn Monroe, Britney Spears, Elizabeth Taylor and more are available for bid at Julien's Auctions March 27.

A writer gives an honest review of Bath & Body Works' new Sweetest Song fragrance collection for Spring 2025 and Mother's Day ...

The Sweet Tooth Eau de Parfum first made its way to the UK in 2022 after selling out fast with American fans. Featuring the ...

Blake Lively walked the red carpet at the SXSW 2025 premiere of the “Another Simple Favor” with a cocktail in-hand — well, ...

Britney Spears turned up the heat-literally-when she posted a video of herself dancing provocatively near an open fireplace. In the clip, shared on Instagram, the 43-year-old pop star swayed to ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

Merritt/Getty Images; Matt Winkelmeyer/Getty Images It feels like something's heatin' up in Britney Spears' latest dance video! The pop star, 43, shared a racy video of herself dancing to Justin ...

One of them was Britney Spears' Curious Eau de Parfum which was, coincidentally, the first perfume I ever owned. Not only was I obsessed with beauty, but I spent a lot of my early years belting ...